Labels help you organize and quickly find your chats and messages. You can create labels with different colors or names, and add them to an entire chat or certain messages within a chat.

Create labels

1. Open the WhatsApp Business app.
2. Tap CHATS > More options > Labels.
3. Tap Add > enter label name > tap OK.

Note: You can create up to 20 labels.

Apply labels to a chat

1. Open the WhatsApp Business app.
2. Tap and hold the chat > tap Label.
3. Select desired labels > tap SAVE.

Apply labels to a message

1. Open the WhatsApp Business app.
2. Tap and hold the message > tap More options > Label message.
3. Select desired labels > tap SAVE.

Note: If multiple labels are applied to a chat or message, labels will appear stacked.

Find labeled content

1. Open the WhatsApp Business app.
2. Tap CHATS > More options > Labels.
3. Tap a label.

From the CHATS screen, you can also tap on a customer's profile photo or group icon to see all labels associated with that chat.

Manage labels

Tap CHATS > More options > Labels. Tap the label you want to manage. You can make the following changes:

• Edit a label: tap the label > More options > Edit label.
• Change the color of a label: tap the label > More options > Choose color.
• Delete a label: tap the label > More options > Delete label > YES.
• Create new broadcast: tap the label > More options > Message customers. Tap the check mark to draft and send your message.
• Note: Broadcast messages created using labels can't be sent to groups. Only individual customers will receive a broadcast message created using labels.

Business Tip: Creating labels for chats like "New customer" and "Returning customer" helps you keep track of your customers' spending habits.

Related resources:

How to use broadcast lists