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Business names and verification
A business name must be representative of the business or organization.
Rules for creating Business name
In order to be eligible for WhatsApp Business confirmation or verification, business names can't include:
- Names that have all capital letters, except for acronyms. Only the first letter of every word can be capitalized, except conjunctions. For example:
- Correct: Sweet Treats or Tammy's Burritos and Tacos
- Incorrect: SWEET TREATS* or Tammy's Burritos And Tacos
- An extra space between words. Business names must use single spacing.
- Unnecessary punctuation
- Emoji
- Symbols (example: ®)
- Consecutive non-alphanumeric characters (characters which are neither numbers nor letters)
- Any of these special characters: ~!@#$%^&*()_+:;"'{}[]\|<>,/?
- Any variation of the word "WhatsApp". Learn more by visiting our Brand Guidelines.
Also, business names can't consist only of:
- A person's full name
- A generic term (example: Fashion)
- A generic geographic location (example: New York)
- Less than three characters
Note: If your business account is confirmed/verified, changing your business name might result in losing the confirmed/verified status.