Who are solution providers and what do they do?
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As needed, businesses that need to message customers at scale may consider using WhatsApp Business Solution Providers (BSPs) to manage communications to and from customers. BSPs are a global community of third-party solution providers with expertise on the WhatsApp Business Platform. These BSPs can help you communicate with your customers on the WhatsApp Business Platform for the approved use cases of customer support and time-sensitive, personalized notifications.
Some businesses and BSPs1 will use WhatsApp’s parent company, Facebook, to securely store messages and respond to customers. Facebook will not automatically use your messages to inform the ads you see, however, businesses will be able to use chats they receive from you for their own marketing purposes, which may include advertising on Facebook. You can always contact the individual business to learn more about their privacy practices.
1 In 2021.