The shopping button ( on Android or on iPhone) gives you access to a business’ catalog directly from your chat screen, making it easy to explore a business’ products and services while using WhatsApp. You can still access the business' catalog from their business profile.

Note:

• This feature is currently only available to businesses that use the WhatsApp Business app.
• Businesses must have set up a catalog for this button to appear.

Related resources:

• About catalog
• How to view a catalog
• How to share products or services from a catalog: Android | iPhone