Business profile is one of the many specific tools in the WhatsApp Business app that enables you to establish a formal business presence on WhatsApp.

Your business profile makes it easy for customers to access important information about your business, such as your business name, description, address, business hours, and category. You can also create a catalog of your products and services alongside your business email and links to your website and social media accounts to boost engagement.

Business Tip: Include a catalog to showcase your products and services so customers can effortlessly browse and message you to ask questions. Customers can also choose a product or service they're interested in and share it with their friends.

These unique features help you save time and energy so you can focus on what really matters—connecting with your customers and growing your business.

Related resources:

• How to edit your business profile: Android | iPhone | Web and Desktop
• How to create and maintain a catalog: Android | iPhone | Web and Desktop