A business name must be representative of the business or organization.
In order to be eligible for an "Official business account", business names can't include:
Note: These formatting guidelines do not apply to businesses who already brand this way externally. In that case, the business name used on WhatsApp Business may incorporate punctuation, capitalization, etc. that matches the external branding.
Also, business names can't consist of only:
Finally, business names can’t include any variation of the word "WhatsApp". Learn more by visiting our Brand Guidelines.
Note: If your business account is listed as an "Official business account", changing your business name might result in your account losing its "Official business account" status.