WhatsApp Business app users can easily showcase and share their products and services with customers by creating a catalog. The catalog is displayed on the business profile.

Every product or service in the catalog has a unique title along with optional fields including price, description, website link and product code. These identifiers make it easy for customers to identify products in the catalog. Business owners can upload a maximum of 500 products or services to their catalog.

An up-to-date catalog allows current and potential customers to browse through a business’s products or services and connect with the business. Customers can choose a product or service they're interested in and share it with their friends or message the business to ask questions.

Catalog sharing allows small businesses to promote their catalog and reach more potential customers. WhatsApp Business users can send their entire catalog to customers that they’re already connected with. They can also share their catalog link anywhere, through social media and other platforms, enabling more potential buyers to discover their business and directly message them about their products or services.

Related resources

• How to create and maintain a catalog: Android | iPhone| Web and Desktop
• How to create and manage collections in your catalog: Android | iPhone | Web and Desktop
• How to share a product or service with your customers: Android | iPhone | Web and Desktop
• How to view a catalog