A business name must be representative of the business or organization.

Rules for creating a business name

In order to be eligible for an "Official business account", business names can't include:

• All capital letters, except for acronyms. Only the first letter of each word can be capitalized, conjunctions may not be capitalized. For example:
  • Correct: Sweet Treats or Tammy's Burritos and Tacos
  • Incorrect: SWEET TREATS* or Tammy's Burritos And Tacos
• Any extra spaces between words. Business names must use single spacing.
• Unnecessary punctuation
• Emoji
• Symbols (example: ®)
• Consecutive non-alphanumeric characters (characters which are neither numbers nor letters)
• Any of these special characters: ~!@#$%^&*()_+:;"'{}[]\|<>,/?
• Any variation of the word "WhatsApp". Learn more by visiting our Brand Guidelines.

Also, business names can't consist of only:

• A person's full name
• A generic term (example: Fashion)
• A generic geographic location (example: New York)
• Less than three characters

Note: If your business account is listed as an "Official business account", changing your business name might result in your account losing its "Official business account" status.