About changes to WhatsApp Business Premium

WhatsApp Business Premium benefits are moving to Meta Verified on February 28, 2025. Learn how this will impact your WhatsApp Business Premium subscription in this article.

Keep your linked devices and custom webpage with Meta Verified

You can keep your linked devices for multi-agent and your custom webpage benefits by subscribing to Meta Verified after canceling your WhatsApp Business Premium subscription.

Re-link your devices for multi-agent

Once your Meta Verified subscription is active and your business has been verified, you can re-link the devices you were using with your WhatsApp Business Premium subscription. Learn how to re-link your multi-agent devices in this article.
Note: The number of devices you can re-link to your Meta Verified account is determined by the subscription plan you choose.

Reclaim your custom webpage

To maintain ownership of your custom webpage, we recommend you subscribe to Meta Verified as soon as possible after your WhatsApp Business Premium subscription expires:
  • Subscribing to Meta Verified within 15 days after the date your WhatsApp Business Premium subscription expires will ensure that your custom webpage stays active and redirects to your business.
  • Subscribing to Meta Verified between 16 and 30 days after your WhatsApp Business Premium subscription expires will ensure you still own the link and domain so no one else can claim it. However, the link will no longer be active.
  • If you don’t subscribe to Meta Verified within 30 days after your WhatsApp Business Premium subscription expires, the URL will be released by WhatsApp and made available for other accounts to claim.
Learn more about custom webpages in this article.
These benefits are just two of several benefits offered in Meta Verified subscription plans. Learn more about Meta Verified premium benefits here.

Cancel your subscription at any time

You can cancel your subscription any time before November 30, 2024. After that date, all active WhatsApp Business Premium subscriptions will be automatically canceled.
  1. Open Tools > Premium > Manage subscription.
  2. Tap Cancel Subscription. This will open the Google Play Store.
  3. Under Active, tap WhatsApp Business.
  4. Tap Cancel subscription.

Subscribe to Meta Verified

  1. Open Tools > Meta Verified.
  2. Tap Join the waitlist. Your WhatsApp Business Premium subscription will close at the end of your current billing cycle. Meta Verified will become available to you once your subscription closes.
  3. Tap OK > Done.
Note: Access to Meta Verified is based on account eligibility. Learn more here. WhatsApp Business Premium subscribers who aren't eligible for Meta verified will still have access to their linked devices but will lose access to their custom wa.me webpage.
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