About channels on the WhatsApp Business app

Create a channel for your business to share updates and information with customers and connect with new ones. Channels on the WhatsApp Business app allow you to broadcast an update to an audience of any size. To get started, download the WhatsApp Business app.
While channels might feel familiar to chats, channel updates are a one-way broadcast rather than a conversation. Customers who follow you can’t reply directly to updates or send messages to channel admins. Instead they can show their interest in a channel’s content by adding emoji reactions to channel updates or voting on polls.
Updates are sent from your channel, which is in the Updates tab of the app. Followers won’t see your WhatsApp Business profile name, picture, or your phone number.
Channel admins are visible to each other. Learn more about safety and privacy as a channel admin.

Share updates and information with your followers

Use your channel to share things like:
  • Text
  • Images
  • Videos
  • Stickers
  • Links
  • Audio
  • Polls
As the channel owner, you and all channel admins are responsible for keeping the content on your channel safe, relevant, and age-appropriate for your followers, learn more in the Channels Guidelines.

Attract new followers

Customers can find your channel in several ways:
  • External link: Share a link to your channel on other websites or apps. Your channel and updates will be viewable in WhatsApp.
  • In-app sharing: Customers can share channels they like with their WhatsApp contacts.
  • Browsing in the app: Customers can search for channels or find them by browsing the directory. For easier browsing, some channels are sorted into categories within the directory.

Measure engagement

With channel insights, you can see metrics about your channel like:
  • Insights about your channel’s growth and reach for the last 30 days, including accounts reached, top regions, and number of follows/unfollows.
  • Additional info about followers who are also contacts.
  • Emoji reaction and poll results.
Learn how to channel metrics and insights.
Channels is still evolving so keep in mind, we’ll continue to add new features for channel admins as we grow.

Following channels on the WhatsApp Business app

Learn how to find and follow channels in this article.
Note:
  • WhatsApp Channels has begun rolling out but isn’t available to everyone yet. Join the waitlist to be notified when WhatsApp Channels is available to you.
  • Where channels is available, we’re rolling out new features gradually. Some features, like being able to create a channel, might not be available to you yet.
  • Meta Verified has begun rolling out to Whatsapp Business users. To find out more about Meta Verified and how to apply, read this article.

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