About WhatsApp chats that start from Facebook and Instagram ads

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When you start a chat with a business after interacting with their ad on Facebook or Instagram, WhatsApp’s parent company Meta receives limited info. This helps improve Meta ads and your experience on those apps.
You can either start a chat with the business directly from the ad, or click on any part of the ad and then start a chat with the business from Instagram or Facebook. For instance, if you want to learn more about a business after clicking on their ad, you can visit their Facebook or Instagram profile and begin a chat directly from there.
Note: Meta will receive information if you open a WhatsApp chat with a business within seven days after interacting with their ad.

Your privacy is our priority

  • When you see this icon
    Single Chevron (right chevron within circle)
    in the chat thread or on the business profile, it means Meta may receive limited info. You can tap on this icon
    Single Chevron (right chevron within circle)
    to learn more or decide to not chat with the business, so no information is shared.
  • The content of your message and calls isn’t shared by WhatsApp and neither is your name or phone number. Learn more about the privacy and security of messages with businesses.
  • Meta may receive limited information like:
    • The number of chats and calls you make with the business
  • Businesses may also share your activity information with Meta. You can review your Ad settings and choose whether Meta can show you ads on Facebook or Instagram based on your activity information from Ad partners. Learn how to update ad settings.
  • You are in control of the conversation. You can stop chatting with the business or block them at any time. Learn about controls you have when messaging businesses.
Privacy and security for business messages

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