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About sharing customer-related activities to help businesses connect with customers
To help your ads reach the right audience on Facebook and Instagram and improve Meta ads, you can share some customer-related activity information with WhatsApp’s parent company, Meta. This information includes order details such as order status, when an order was created, updated, or paid for.
Note:
- Message and call content isn't shared.
- Customer names, email addresses, and phone numbers aren't shared.
- You can manage your sharing settings at any time in the WhatsApp Business app from Tools > Your customers’ activity.