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How to apply to the WhatsApp Business directory
Android
iOS
Android
iOS
WhatsApp is helping business to be discovered by new customers through the WhatsApp Business directory. For businesses using the WhatsApp Business app, you can increase the visibility for your business by applying to the directory.
Businesses must apply to be included in the Business directory and must comply with all applicable terms and policies, including the WhatsApp Business Messaging Policy and the WhatsApp Commerce Policy.
The WhatsApp Business directory is currently only available in Brazil and may not be available in your area yet.
Apply to the WhatApp Business directory
To be included in the Business directory, your business must:
- Be located in Brazil, in one of several supported regions.
- Be part of a supported business category.
Learn more about Business directory requirements.
You can find the Business directory in the Business tools menu.
- From Tools tab, tap Business directory.
- Follow the steps to complete your application.
Businesses can update their location and coverage area in the business profile. Please note that WhatsApp Business uses Google as a third party service provider and therefore the location data will be shared with Google.
Once your application is reviewed, you’ll receive a WhatsApp notification confirming if your business has been added to the directory, if more information is required, or if your application wasn’t approved. Once approved, the business information shared by you will be visible to all users.
If an account is determined to violate the WhatsApp Business Messaging Policy and/or the WhatsApp Commerce Policy, your application to the Business directory will be rejected and the business account will be actioned as per the current applicable policies. You will receive a message informing you of this decision and will have the ability to appeal through the appeal process.
Withdraw application from the WhatApp Business directory
To withdraw your application, go to the Tools tab and tap Business directory > More options > Remove from directory.
Remove business from Business directory
You can remove your business account from the Business Directory at any time through the Meta Business Suite or WhatsApp Business Manager. You can also re-list yourself from the same location, if eligible.
You will need to allow 30 minutes for the visibility of your business to be adjusted in WhatsApp users' phones.
Business removed from the Business directory
Your company might be removed from the Business directory if your business category changes.
You can re-apply to the Business directory with a different category by following the instructions in this article, but your application might not be approved.
Note: Once your account is removed, we unfortunately can’t manually add it back.