How to create and send a marketing message

Note: This feature might not be available in your area yet.
Your marketing message can be about sharing a new product or special offer, or even sending appointment reminders or birthday greetings. You can also send a marketing message to thank your customers and ask them for feedback on your service.
Create a message
As you create your message, you can preview how it will look to your recipients.
Add media to your message
You can add a photo or video to to enhance your marketing message.
  1. Tap
    > Marketing messages > Get started.
  2. Tap the plus sign > tap Add media:
    • From your media library: Choose an image from your device.
    • From your catalog: Choose a product image from your catalog.
    • From your archived statuses: Use a previous status update. Learn more about archived status updates here.
    • Recently shared: Choose a previously shared photo or video again.
  3. Tap
    to insert the image into your message > Next step.
Add text to your message
You can customize your message with each customer’s name to increase engagement.
  1. Tap Add text to enter text for your message. When the Receiver name field is inserted in the marketing message, each customer will receive a message addressed with their name from the business owner’s address book. For example, you could say:
    Hi {receiver name}, we would love to see you again! Get 10% off on your next purchase with coupon code SS10.
    • Note: “Receiver's name” will be automatically replaced with each of your receiver’s names. Insert “receiver name” where you’d like your receiver’s name to appear in the message.
  2. Tap
    when you’re done > Next step.
Add a button to your message
Your message can contain buttons that customers can interact with to take certain actions:
  • View catalog: Tapping this takes customers to a specific catalog item or your entire catalog.
  • Tap to reply: This allows customers to respond to your message with a single tap that will send you a message you pre-filled.
  • Phone call: This lets customers tap to call you at your business’s phone number.
  • Website: Tapping this takes customers to a website of your choice, such as your business website.
When you’re done adding a button to your message, tap Choose receivers.
To see your message before sending it, tap Message preview.
Select receivers
There are several ways to select the audience for your marketing message:
  • Smart lists: In addition to your contacts and broadcast lists, you can send your message to contacts who have recently messaged you, or contacts that you haven’t chatted with in 30 days. Smart lists are auto-generated to help save you time. You can add everyone in a given list with a single tap, or choose from them individually.
  • Labels: Send your message to contacts whose messages you’ve labeled.
You can send your message to some or all contacts across multiple smart lists or labels.
When you’re done selecting an audience, tap
Review and send or schedule your message
Review your message and the receivers you selected. You can go back and change your message or audience if you want. If you’re ready, you can pay for the messages and send it.
Schedule your message to send later
You can set your message to send to your customers immediately, or you can choose a date and time to send the message. To set a date and time, tap When > Send later > Choose when to send. Select a date > tap OK > select a time > tap OK > Done.
Note: Your device must be connected to the internet at the time your message is scheduled to be sent. If it isn’t connected to the internet, the app will attempt to send your message after one minute, and then every 10 minutes until successful. The app will try to send your message up to 10 times.
Pay for marketing messages
To send marketing messages, you need to have added a payment method and added some available funds to your account. You will only pay for successfully delivered messages, but we will reserve an amount in your account equal to the total number of receivers you initially select. Your available funds will be credited for any messages that cannot be delivered successfully.
To add a payment method:
  1. Enter your email address > tap Send code. You’ll receive a six-digit code at this email address.
  2. Enter the six-digit code.
  3. Select your country or region, currency, and time zone > tap Next.
  4. Add a payment method > tap Save.
  5. Enter the required information, such as your email or business address.
  6. Review your estimated total and add a payment method.
To send your message, tap Send now or Send as scheduled. If a message is not delivered, funds will be credited back to your account for future use. Learn more about how payments for marketing messages work in this article.
Sending limits
You can send a given message to up to 500 receivers.
You can send up to 250 messages within the first 24 hours of using this feature, and up to 7000 messages within any 30-day period (sending limits may vary for each user). Once you’ve reached a time-based limit, you won’t be able to send any more marketing messages for the remainder of the time period.
WhatsApp will be monitoring reports of messages marked as spam. Businesses must provide all necessary data disclosures and notices (such as maintaining a privacy policy or labeling marketing messages) and secure all necessary rights, consents, and permissions (for example, opt-in) to communicate with its customers via WhatsApp as stated in the WhatsApp Business Terms of Service. Businesses must also honor and comply with all customer requests to stop or opt-out of receiving certain or all types of WhatsApp messages from the business.
Failure to comply with the Meta Terms for WhatsApp Marketing Messages may result in temporary or permanent suspension the marketing messages feature on your account. Follow our best practices to create a quality experience and avoid any inconvenience.
Related resources
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