About WhatsApp and elections
As a private messaging service dedicated to helping people speak freely, we recognize that democratic institutions protect this right. We remain committed to addressing abuse while protecting people's privacy. We maintain a dedicated team to prevent abuse specifically focused on three lines of effort:
- Maintaining the private nature of WhatsApp
- Preventing coordinated misuse of WhatsApp
- Empowering users to counteract misinformation
WhatsApp operates differently than public forms of social media. As a result, we have developed our approach within the context of providing a private messaging service. For example, our service was not designed as a platform to grow an audience. It does not use algorithms to prioritize the order of messages people receive. There is no in-app search or discoverability for unconnected people or groups. People most often use WhatsApp to communicate with others they already know—you need their phone numbers to contact them. Most messages sent on WhatsApp are individual, 1-on-1 conversations.
Maintain private nature of our service
End-to-end encryption: WhatsApp provides end-to-end encryption by default to protect people's conversations from hackers, criminals, and other cyber threats. That means that nobody—including WhatsApp—can read or listen to your message. Election experts have argued providing strong security is critical to protecting people’s messages. This includes political speech and discussions of candidates and their campaigns.
Forward limits: We set a limit on forwarding messages to just five chats at once. This makes WhatsApp one of the few technology companies to intentionally constrain sharing. This reduced the amount of forwarded messages on WhatsApp by over 25%.
Additional limits for viral messages: We set additional limits for forwards that have been forwarded many times. These messages are labeled with . Messages with didn’t originate from a close contact. They can only be forwarded to one other chat at a time. This change reduced these kinds of messages by over 70%.
Prevent coordinated abuse
Ban mass messaging: WhatsApp has best-in-class spam detection technology that works around the clock. Our technology spots accounts engaging in abnormal behavior so they can’t be used to spread spam or misinformation. We released a white paper to explain in detail how WhatsApp combats this abuse. We ban over 8 million accounts per month, 75% of them without a recent user report. This means our automated systems stop abuse before users can report them.
Prevent group abuse: We developed a privacy setting to help users decide who can add them to groups. Choices include: everyone, only their contacts, or only select contacts at the user’s discretion. This change prevents people from being added to unwanted groups that may be created to send content at scale. We rely on machine learning to prevent accounts attempting to create groups at scale to message users.
Political Use: Political Parties or Political Candidates that send WhatsApp messages to users without permission can have their accounts banned. Currently, political candidates and political campaigns are not permitted to use the WhatsApp Business Platform. WhatsApp engages with political entities ahead of major elections to emphasize our approach to safety. We also emphasize the importance of using WhatsApp responsibly.
Empower users to address misinformation
Forwarded labels: WhatsApp provides labels for forwards and messages that have been forwarded many times. These indicators help people know when a message they have received was not created by the person who sent it. These messages could be a potential source of misinformation.
Block and report: Unlike traditional SMS, WhatsApp provides a simple way for users to block accounts. Users can also easily make reports to WhatsApp if they encounter problematic messages. We ban the vast majority of abusive accounts through automated detection. However, reports help us identify if an account is engaging in mass messaging or coordinated abuse. We can then conduct further investigation to prevent harm. Recently, we announced additional privacy features for users. These include the ability for users to silently leave a WhatsApp group without alerting everyone in the group.
Search the web: WhatsApp provides a simple way to double check messages that have been forwarded many times. This helps our users find news results or other sources of information about content they have received. This feature works by allowing users to tap a magnifying glass that uploads the message via their browser.
Support for fact checking: We have partnered with the International Fact-Checking Network to make certified fact checkers available on WhatsApp. This enables direct fact checks via end-to-end encrypted messaging. Through this partnership, over 50 fact-checking organizations use WhatsApp to help connect users with reliable information. We’re also continuing to empower fact-checking organizations and ensure they have the resources they need to combat misinformation.
Public Education Campaigns and Partnerships: We encourage people to think about the messages they receive and verify the facts via official trusted sources. WhatsApp has launched large-scale education campaigns to address misinformation in several countries, including our campaign “Share Joy, Not Rumours.”
Voter registration and voting information: We encourage civic participation so people can exercise their democratic rights. For example, in some countries, people need to proactively register to vote ahead of elections. That’s why we’re continuing to work with fact-checkers in a number of countries ahead of elections. This will ensure voters have reliable information on how to register to vote and where to vote.