How to create ads in WhatsApp Business

Android
iOS
From the WhatsApp Business app, you can create Facebook and Instagram ads that lead to a WhatsApp chat with you.
You can tailor these ads to your business.
You can:
  • Select photos for your ad.
  • Set a budget and duration.
  • Choose a target audience.
There are two ways to create these ads:
  1. With a linked Facebook account.
  2. Without a linked Facebook account, by using your email.
Whichever way you choose, the ads will appear on Facebook and Instagram.

Create ad in WhatsApp Business without linking a Facebook account

Note: This isn’t available everywhere yet, so not everyone will see this. The experience might also differ from the below.

If it’s your first time creating an ad on WhatsApp:

  1. Tap
    more options
    > Advertise > Get started.
    • Or, tap Tools > Advertise.
  2. Choose a photo from your gallery or phone, catalog, or status to advertise.
    • Note:
      • If you want to advertise a catalog item, it’ll need to already be approved.
      • You can advertise multiple photos, products, and statuses.
  3. Tap Next and enter a description for your ad > tap Next.
  4. Set a daily budget, a duration, and an audience. Then, tap Next.
  5. Review your ad > tap Create ad.
  6. Review and accept Facebook's non-discrimination policy.
  7. Enter your email address > tap Send code. You'll receive a six-digit code via email.
  8. Enter the six-digit code.
  9. Select your country or region, currency, and time zone > tap Next.
  10. Add a payment method > tap Next.
  11. Enter your payment information > tap Save.
  12. Enter your business information > tap Save.
  13. Review your ad > tap Create ad.

If it’s not your first time creating an ad on WhatsApp:

  1. Tap
    more options
    > Advertise > Get started.
    • Or, tap Tools > Advertise.
  2. Choose a photo from your gallery or phone, catalog, or status to advertise.
    • Note:
      • If you want to advertise a catalog item, it’ll need to already be approved.
      • You can advertise multiple photos, products, and statuses.
  3. Tap Next and enter a description for your ad > tap Next.
  4. Set a daily budget, a duration, and an audience. Then, tap Next.
  5. Review your ad > tap Create ad.

Create an ad on WhatsApp Business with a linked Facebook account

If it’s your first time creating an ad on WhatsApp:

  1. Tap
    more options
    > Advertise on Facebook > Get started.
    • Or, tap Tools > Advertise.
  2. Select a photo from your gallery or phone, catalog item, or status to advertise.
    • Note:
      • To select a photo, you must grant the Facebook app permission to access your device’s photo gallery. Learn more about WhatsApp permissions.
      • Catalog items you want to advertise must be approved.
      • You can advertise multiple photos, products, and statuses at a time.
  3. Tap Next.
  4. Tap Log in to Facebook and enter your Facebook account information or Continue with Facebook if you're already logged into your Facebook account.
  5. Set a daily budget, a duration, and an audience. Then, tap Next.
  6. Use your Facebook account to select a payment method.
  7. Review your ad > tap Create ad.

If it’s not your first time creating an ad on WhatsApp:

  1. Tap
    more options
    > Advertise on Facebook > Get started.
    • Or, tap Tools > Advertise.
  2. Select a photo from your gallery or phone, catalog item, or status to advertise.
    • Note:
      • To select a photo, you must grant the Facebook app permission to access your device’s photo gallery. Learn more about WhatsApp permissions.
      • Catalog items you want to advertise must be approved.
      • You can advertise multiple photos, products, and statuses at a time.
  3. Tap Next.
  4. Set a daily budget, a duration, and an audience. Then, tap Next.
  5. Review your ad > tap Create ad.

Ads overview


If approved, your ad will appear in Ads overview. Ads can take up to 48 hours to be approved. Ad results can improve over time, often after the first two days.
Tap Tools > Manage ads to find Ads overview. You can start to create an ad from Ads overview by tapping Create ad.
You can also tap Recreate ad to recreate an ad that is performing well or that has ended.

Does this answer your question?

Yes
No