How to create ads in the WhatsApp Business app

From within the WhatsApp Business app, you can create Facebook and Instagram ads that lead to a WhatsApp chat with you. These ads can be tailored to your business. You can select photos for your ad, set a budget and duration, and choose a target audience.
If you have a Facebook account or Facebook page that is linked to your WhatsApp Business account, you can create ads that appear on both Facebook and Instagram.
If you don’t have a Facebook account or Facebook page, you can still create ads using your email address. These ads will only appear on Facebook.
Create an ad on the WhatsApp Business app without a Facebook account
Note: This feature is currently available on Android devices in select regions.
  1. Tap
    > Advertise > Get started.
  2. Select a photo from your gallery or phone, catalog item, or status to advertise.
    • Note:
      • Catalog items you want to advertise must be approved.
      • You can advertise multiple photos and catalog items at a time.
  3. Tap Next.
  4. Enter a description for your ad > tap Next.
  5. Set a daily budget, a duration, and an audience. Then, tap Next.
  6. Review and accept Facebook’s non-discrimination policy. Then, review your ad > tap Next.
  7. Enter your email address > tap Send code. You’ll receive a six-digit code at this email address.
  8. Enter the six-digit code.
  9. Select your country or region, currency, and time zone > tap Next.
  10. Add a payment method > tap Next.
  11. Enter your payment information > tap Save.
  12. Enter your business information > tap Save.
  13. Review your ad settings and payment method > tap Create ad.
  14. If approved, your ad will appear under MANAGE.
Create an ad on the WhatsApp Business app with a Facebook account
  1. Tap
    > Advertise on Facebook > Get started.
  2. Select a photo from your gallery or phone, catalog item, or status to advertise.
    • Note:
      • Catalog items you want to advertise must be approved.
      • You can advertise multiple photos and catalog items at a time.
  3. Tap Next.
  4. Tap Log in and enter your Facebook account information.
  5. Set a daily budget, a duration, and an audience. Then, tap Next.
  6. Use your Facebook account to select a payment method.
  7. Review your ad > tap Create Ad.
  8. If approved, your ad will appear under Manage ads.
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