How to create short links

The WhatsApp Business app enables you to share a link so customers can start a chat with you directly.
If your customer has WhatsApp installed on their device, a secure chat between the two of you automatically opens. From a web browser, your customer will be sent to a web page with your business information. From there, they can click CONTINUE TO CHAT to open a chat with you.
Note: If you share your profile picture with Everyone in your privacy settings, it also appears on the web page. Learn how to change your privacy settings in this article.

Creating a short link

A short link for your business is automatically generated when you create an account on the WhatsApp Business app. To access this short link:
  1. Tap
    more options
    > Business tools
  2. Tap
    more options
    > Short Link.
  3. Tap Short link to view the auto-generated link.
Business Tip: With WhatsApp Business Premium, you can easily create a professional web page with a custom link that’s tailored to your business and easy to remember.
Once you’ve accessed the short link, you can:
  • Tap
    share link
    to copy the short link and paste it somewhere else on your website or Facebook pages.
  • Tap
    to directly send this link over to your customers. Anyone who has access to the link will be able to message you.
  • Tap the slider to set a message template for customers to use when they open the short link.
  • Tap
    text edit
    to create and edit your default message. Pre-populated default messages make it easier for customers to reach out to your business with common questions or inquiries.

Related resources:

Learn about WhatsApp Business Premium

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