About Meta Verified for Business on WhatsApp

Note: This feature may not be available to you yet. To check availability, go to Settings or Business Tools in the WhatsApp Business app and tap Meta Verified. If you don’t see the Meta Verified option, it’s currently not available to you.
Meta Verified is a subscription that helps your business build credibility with new audiences to help drive more engagement and grow your brand.
The following details are for businesses who want to verify their account on WhatsApp. If you want to verify your account on more than one app, like Facebook or Instagram, learn how to sign up for Meta Verified on the Meta Business Suite here.
Per eligibility and where available, we offer several subscription plans with benefits that help you build credibility with new audiences to drive more engagement and grow your brand:

Plans

What's included

Business Standard

Our Business Standard package that helps protect and support your business.
  • Impersonation protection
  • Meta Verified Support (in-app support)

Business Plus

Our Business Plus package with prioritized support and additional features to help your business stand out.
  • Impersonation protection
  • Meta Verified Support (prioritized in-app support)

Business Premium

Our Business Premium package with more of everything to help optimize your business, like exclusive access to additional business support.
  • Impersonation protection
  • Meta Verified Support (prioritized in-app support)

Business Max

Our Business Max package with the most robust business support, impersonation protection, and enhanced features to help optimize your business.
  • Impersonation protection
  • Meta Verified Support (prioritized in-app support)
Plans and benefits may be limited to select businesses and/or locations. Meta determines plan eligibility based on a broad set of measures, including your business activity and volume of interactions with consumers on WhatsApp. The subscription offering we've recommended for your business reflects the level of support required by Meta to provide subscription benefits that match your business’ engagement and activity on WhatsApp.
Learn how to subscribe to Meta Verified in this article.
Note: Assignable multi-device and the business web page features were available with WhatsApp Premium subscription. These features are now part of Meta Verified.

What if my business already has a verified badge?

Your business might have received a verified badge previously to indicate that your account was official. If you have a verified badge today, you keep your verified status. No action is required from you.

Update business information before subscribing

Make sure your business profile is up to date before you become verified so your customers have accurate information about you. Once your business has been verified, your WhatsApp business profile business information such as business name, category, address, email, or website, will be locked. You will not be able to update these without losing your verified status. Additionally, once your account is verified, your profile picture will be locked for 20 days. After that period of time, you’ll be able to apply to update your profile picture twice every 60 days. This helps us keep WhatsApp safe for everyone, and to protect your account from being impersonated.
If you change your business information after your account has been verified, your verification will be canceled and you’ll have to resubscribe for verification. Note that canceling your Meta Verified subscription removes all but your 4 most recently used linked devices, removes your web page from the web, and makes its address link available for others to claim.

Related resources

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