About custom links and web pages for verified businesses

Android
iOS
Note: This feature may not be available to you yet.
You can easily create a custom link to a professional WhatsApp web page that’s:
  • Tailored to your business
  • Easy for your customers to remember
Without a custom link and web pageWith a custom link and web page
Link based on your phone numberCustomizable, easy-to-remember link
A web page with your business name and profile pictureAn indexable web page with your business name, profile picture, hours, address, website, catalog, and more
Easy way to create and manage a professional web page
Your business’s WhatsApp web page showcases information from your business profile and catalog. It’s also easy to manage.
Business Tips:
  • A WhatsApp web page can help you build your online presence and credibility.
  • A WhatsApp web page makes your business easier to discover on search engines.
  • The more information you put on your business profile, the more information customers can see on your web page.
Create your custom link and web page
  1. Tap Tools > Meta Verified.
  2. Tap Custom link and web page > Get started.
  3. Enter your desired custom address link.
  4. If the link is not available, try another name. If the link is available, tap Create custom link.
  5. Once your link is created successfully, you can tap View web page to see your page live on the web.
Note:
  • This feature might not be available to you yet.
  • Your custom address link must:
    • Follow the WhatsApp Business Terms of Service and Business Messaging Policy.
    • Represent your business and not impersonate another business.
    • Contain between 5 and 35 alphanumeric characters.
    • Not be in all capital letters or all numbers. Capital letters in your link should reflect the capitalization in your business name.
    • Not contain special characters (example: ~, !, -), emojis, or spaces.
    • Not contain keywords related to Meta platforms (example: WhatsApp, Instagram).
  • You can’t have more than one custom address link.
  • Customers can still find you at your short link in addition to your custom address link.
Once you create your link, your WhatsApp web page will be live on the web. If you share your link outside WhatsApp, the link will lead customers to your web page. If you share your link inside WhatsApp, the link will open a chat with you. You can also print out a QR code for your link and display it at a physical location.
Share the link to your WhatsApp web page
  1. Tap
    more options
    > Settings.
  2. Tap
    share
    next to your business name.
  3. Tap Share Link, Copy Link, or QR Code.
Change or delete your custom link and web page
  1. Tap
    more options
    > Settings.
  2. Tap
    share
    next to your business name.
  3. Tap
    more options
    , then:
    • To change your link, tap Edit link > Change. Then complete the link creation process.
    • To delete your web page, tap Delete web page > Delete.
After you delete your web page, customers can still find you at your short link.
Note: You can only change your link once every 90 days. If you delete your link, your web page will be removed from the web and your link will become available for others to claim.
Related resources:
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