How to add a WhatsApp Business account to an Instagram Profile

When using the WhatsApp Business app, you can link your Instagram account with your WhatsApp Business account.
Business tip: Linking your Instagram Professional account with your WhatsApp Business account enables the Click to WhatsApp button on your Instagram profile. The Click to WhatsApp button makes it easier for customers to connect with your business and increases customer engagement.
To link these accounts, you must have the following:
  • A Professional account for your business on Instagram.
  • An account on the WhatsApp Business app.
  • The latest versions of the mobile apps.
Link your Instagram account to the WhatsApp Business app
You can link your Instagram and WhatsApp Business accounts from within the WhatsApp Business app.
  1. Open the WhatsApp Business app.
  2. On Android, tap More options. On iPhone, tap Settings.
  3. Tap Business tools > Facebook & Instagram.
  4. Tap Instagram > Continue. This will open the Instagram login page.
  5. Enter the login information for your Instagram account. Tap Log In. You can also tap Continue with Facebook to log in using your Facebook account.
  6. If you already have a Professional Account on Instagram, continue to the next step. If you don’t have a Professional Account, you’ll need to update your account type.
    1. Tap Next.
    2. Select Business or Creator. Then, tap Next > Next > Next.
  7. Confirm your account information. Tap Add > Back to WhatsApp.
Once you return to the WhatsApp Business app, you’ll see your linked Instagram Professional account at the top of the Facebook & Instagram screen.
Remove your linked Instagram account from the WhatsApp Business app
If you no longer want your accounts to be connected, you can unlink your Instagram and WhatsApp accounts from the Whatsapp Business app.
  1. Open the WhatsApp Business app.
  2. On Android, tap More options. On iPhone, tap Settings.
  3. Tap Business tools > Facebook & Instagram.
  4. Tap your linked Instagram account > Remove WhatsApp > REMOVE.
Once you’ve removed your account, it’ll no longer be visible on the Facebook & Instagram screen.
Note:
  • Not all Instagram business categories are supported by the WhatsApp Business app. If you see an error message that says “Your Instagram business category isn’t supported on WhatsApp,” you’ll need to change your Instagram business category to comply with the WhatsApp Commerce Policy to successfully link your accounts.
  • In order to link your accounts, WhatsApp shares the following information with Facebook:
    • Your WhatsApp business category is used to set your Professional business category on Instagram if you don’t have a Professional Account on Instagram. If you already have a Professional Account on Instagram, your WhatsApp Business category isn’t shared.
    • Your WhatsApp Business phone number is used to enable customers to message you on WhatsApp from your Instagram profile.
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