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How to pay for ads and business broadcasts on the WhatsApp Business App
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Marketing messages is now business broadcasts in some countries. Business broadcasts might not be available to you yet. If you're still seeing marketing messages, refer to this article.
Once you've set up an ad in WhatsApp, you can pay for ads and manage your payments by tapping
> Advertise >
> Ad account settings > Ad payments.
Once you’ve set up business broadcasts in WhatsApp, you can pay for business broadcasts and manage payments by tapping
> Business broadcasts >
> Account settings > Payments
Pay for ads and business broadcasts
Add funds
Prepaid funds can be used to pay for your ads and business broadcasts in advance. We'll deduct from prepaid funds before charging other payment methods.
To add funds to your account, tap Add funds > select an amount to add > select or add a payment method > tap Next > Confirm.
Add, remove, or edit a payment method
To add a payment method, tap Add payment method > select a payment method > tap Next > enter your payment details > tap Save > Done. If you have multiple payment methods, you can set a primary method and several backup methods.
To edit a payment method, tap the payment method > Edit > enter your new payment details > tap Save.
To delete a payment method, tap the payment method > Remove > Remove > Done or Add payment method.
Verify a payment method
For the safety of your account, you might be asked to verify your payment method. To do so, tap the payment method > Verify card > Verify > enter the four-character code > tap Submit > Done. Your payment method is now ready to use.
See a list of supported payment methods in this article.
Pre-authorization
Sometimes, we ask to place a temporary hold on your payment method before you can run ads or business broadcasts. We might also temporarily place a verification hold on your payment method in order to validate it. These charges will be removed automatically.
Manage your payments
Set an account spending limit
An account spending limit helps you control your ad and business broadcasts costs. If you set an account spending limit, your ads and business broadcasts will pause once you reach that limit. Your ads and business broadcasts won't run again until you increase, reset, or remove the limit.
To set a limit, tap Account spending limit > Set limit > enter a new spending limit > tap Save > Done. The next time you check your spending limit, you'll see how much you've spent so far.
To edit your limit, tap Account spending limit > Edit > Change > enter a new spending limit > tap Save > Done. You can also remove the limit by tapping Account spending limit > Edit > Remove.
Set a payment threshold
A payment threshold affects how often you're billed. You'll be charged each time you reach your payment threshold.
To set or update a payment threshold, tap Payment threshold > enter an amount > tap Save > Done.
View your payment activity and edit your business information
To see your previous bills, tap Payment activity. To edit your business information, tap Business info > update your business information > tap Save.
Failed payments
Learn how to troubleshoot failed payments in this article.
Unauthorized payments
Learn how to troubleshoot unauthorized payments in this article.
Refunds
To request an ads refund, tap
> Advertise >
> Ad account settings > Ad payments. Scroll down and tap Get payment support, then follow the prompts.
To request a business broadcasts refund, tap
> Business broadcasts >
> Ad account settings > Payments. Scroll down and tap Get payment support, then follow the prompts.
You'll be notified about the status of your refund through email. Learn more about refunds and types of refunds.