About marketing messages

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Marketing messages is now business broadcasts in some countries. Business broadcasts might not be available to you yet. If you're seeing business broadcasts, please refer to this article.
As your small business grows, you need more powerful tools and messaging capabilities to scale your operation. With marketing messages on the WhatsApp Business app, you can send customized messages to multiple people at once to re-engage your audience efficiently. Marketing messages can help you improve message response rates and build stronger relationships with your customers while saving time.
With marketing messages, you pay for each message that is delivered to a receiver you chose within five days of being sent.
You can also see how many of your customers have read and replied to your messages to understand how they perform. You can use this information to help improve your future marketing messages.
Note: This information won’t reflect receivers who have turned off read receipts, or any messages delivered while your own device’s read receipts is turned off.

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