About using the shopping button
The shopping button (
) gives customers access to a business’s catalog directly from their chat screen. This makes it easy for them to explore a business’s products and services while using WhatsApp. Customers can still access a business's catalog from their business profile.
Business Tip: The shopping button gives customers a shortcut to your business's catalog. Keep your catalog updated with pictures and interesting products to convert their impressions into profit.
- This feature is currently only available to businesses that use the WhatsApp Business app.
- To use this feature, businesses must have a catalog.