About using the shopping button

The shopping button (
) gives customers access to a business’s catalog directly from their chat screen. This makes it easy for them to explore a business’s products and services while using WhatsApp. Customers can still access a business's catalog from their business profile.
Business Tip: The shopping button gives customers a shortcut to your business's catalog. Keep your catalog updated with pictures and interesting products to convert their impressions into profit.
  • This feature is currently only available to businesses that use the WhatsApp Business app.
  • To use this feature, businesses must have a catalog.
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