How to see channel metrics and insights

As a channel owner or admin, you can see metrics and insights about your channel, like:
  • Growth, reach, and number of net follows
  • Additional info about followers who are also contacts
  • Emoji reactions and poll results

About channel insights

Channel insights are available from your channel info page and show detailed breakdowns of growth, reach, and followers.
Note:
  • Insights are in development and we’re testing to find the best way to measure and report them. As we learn more, we may make adjustments. We’ll remove the “in development” label once we’re done testing.
  • Reported numbers may be delayed by about a week.
  • All channel admins have access to available insights.
  • For privacy reasons, channel insights aren’t available for channels with fewer than 100 followers.
In the Growth tab, you can see insights like:
  • Net follows: The number of follows minus the number of unfollows of your channel in the past 30 days. This includes unfollows resulting from WhatsApp account deletion.
  • Follows: The number of times WhatsApp accounts followed your channel in the past 30 days.
  • Unfollows: The number of times WhatsApp accounts unfollowed your channel in the last 30 days. This includes unfollows resulting from WhatsApp account deletion.
In the Reach tab, you can see insights like:
  • Accounts reached: The number of WhatsApp accounts who viewed any of your updates at least once in the past 30 days. The total:
    • Doesn’t include multiple views by the same account.
    • Includes admin views.
    • Includes both followers and non-followers.
  • Top regions: Regions with the highest concentration of reached WhatsApp accounts for your channel.
    • Up to 10 regions where your channel is the most popular.
    • For privacy reasons, a region only appears as a top region if your channel reaches more than 100 local accounts in the last 30 days.
In the Followers tab, see insights like:
  • Total followers: See how many followers you have and the percent of change over the last 30 days.
  • Top regions: See up to 10 regions with the highest concentration of your followers.

How to see reach, growth, and followers insights for your channel

Channel insights are available on the channel info page.
To get to your channel info page:
  1. Tap or click your channel to open it.
  2. Tap or click your channel name.
    • You can see the number of accounts reached and net follows for the past 30 days.
  3. Tap or click See all for a more detailed breakdown.
    • Tap or click Reach to see a detailed breakdown of the accounts and regions reached by your channel.
    • Tap or click Growth to see a detailed breakdown of your net follows for the last 30 days.
    • Tap or click Followers to see a detailed breakdown of your channel’s total followers.

How to see your follower list

The follower list is available on the channel info page.
To get to your channel info page:
  1. Tap or click your channel.
  2. Tap or click your channel name.
From the follower list you can:
  • See how many people follow your channel.
  • See followers who are also your contacts and some details about them like:
    • Name
    • Profile photo (depending on their privacy settings)
  • Quickly interact with followers who are also your contacts — clicking on a contact will open a new private message in the Chats tab and messages will come from your WhatsApp profile, not your channel.

How to see reaction details for channel updates

On each channel update you can see how people reacted to it.
Emoji reactions: Tap and hold or click the update you want to see reaction details for to see:
  • Number of each type of emoji reaction.
  • Details about who reacted with emojis like:
    • Profile photos (depending on their privacy settings)
    • Profile name (if they’re also your contact)
Poll votes: Tap and hold or click the poll to view the poll details like:
  • Number of votes for each option.
  • Details about who voted for each option like:
    • Profile photos depending on their privacy settings.
    • Profile name, only if you’ve already saved them as a contact.
    • When they voted.

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