About Shops integration with the WhatsApp Business app
WhatsApp is determined to provide business users with commerce tools that help them grow their businesses. Over the years, we’ve learned that businesses need focused solutions to help them showcase their goods and services.
This is why, as of September 28, 2022, business users are no longer able to display their Shops storefront on the WhatsApp Business app. Moving forward, the catalog tool on the WhatsApp Business app will be our default commerce tool. This change will not impact your Shops storefront on Facebook or Instagram. You’ll also continue to have the option to drive people interested in your Facebook shop to connect with you on WhatsApp.
Setting up a catalog
To make this transition as seamless as possible, we recommend setting up a catalog.
Users who had a catalog before integrating with Shops storefront
If you had a catalog in the WhatsApp Business app before turning on the Shops storefront integration, setting your Shops storefront visibility to Hidden will automatically return your WhatsApp catalog to the state it was in at the time you started using the Shops storefront integration. Any items added to your storefront after turning on the integration will not be migrated to the WhatsApp Business app. Learn how to change your Shops storefront visibility settings in the “Remove your shop on WhatsApp” section of this article.
Note: Setting your Shops storefront visibility to Hidden is non-reversible. Once you’ve hidden your storefront, none of your storefront items will be available in WhatsApp.
Users who did not have a catalog before integrating with Shops storefront
If you did not have a catalog in the WhatsApp Business app before turning on the Shops storefront integration, none of your storefront will be migrated to the WhatsApp Business app. To continue showcasing your products and services on WhatsApp, we recommend creating a catalog on WhatsApp. Learn how to create and maintain a catalog on Android | iPhone | Web and Desktop.