About the WhatsApp Business directory

The WhatsApp Business directory is a fast, safe, and convenient way for people to find businesses. The directory helps you reach new and existing customers and share your business information through your business profile.
Your business profile helps you establish your business presence on WhatsApp. Use your business profile to tell prospective customers about your business and what you offer.
To benefit fully from the WhatsApp Business directory, complete your business profile thoroughly and update it regularly. The more information you add, the easier it will be for customers to find and contact you. A complete and accurate business profile helps establish trust with your customers.
To help you grow your business on Whatsapp, make sure you include the following information in your business profile:
  • Your business name
  • Your business profile photo with your business logo
  • A description of your business in the bio
  • Your business address
  • Your business location on a map or service radius
    • Note: A service radius shows customers the geographic area a business serves
  • Your business categories
  • Catalog items
  • Your business hours
  • Your business’ Facebook page or Instagram Business profile to your WhatsApp Business account.
    • Note: The last few posts from your linked Facebook page and Instagram Business profile will show in your business profile. This feature may not be available in your area yet.
Note: To help build trust with customers, the month and year you joined WhatsApp Business is displayed on your profile. This information is not affected if you change the phone number for your WhatsApp Business account.
For more information about how to apply to the WhatsApp Business directory, read this article.
See more businesses like this is a directory feature allowing customers to discover businesses similar to yours while on your business profile. Customers may also select this feature while viewing other profiles, thereby increasing the visibility of your business.
The WhatsApp Business directory is currently only available in Brazil and may not be available in your area yet. Businesses that apply must meet certain requirements to be included in the Business directory. Learn more about these requirements in this article.

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