About linking WhatsApp Business with Facebook and Instagram

To give your customers another way to communicate with your business, you can link your WhatsApp Business account with your business’ Facebook page or Instagram Business profile. Once linked, your Facebook page automatically syncs your business information to your WhatsApp Business profile. The number for your WhatsApp Business account also appears as a contact option on the linked Facebook page or Instagram Business profile. When a customer taps on this contact option, they can message you directly on WhatsApp.
Note: The last few posts on your Facebook page or Instagram Business profile will also display on your WhatsApp Business profile. This feature may not be available in your region yet.
There are several ways to control your linked accounts:
  • If you don’t want your WhatsApp Business profile to automatically update when you make changes to your Facebook page, tap
    > Business tools > Facebook & Instagram. Select your Facebook page and turn off Sync profile with Page.
  • If you don’t want links to and posts from your Facebook page or Instagram Business profile to be visible on your WhatsApp Business profile, tap
    > Business tools > Facebook & Instagram. Select your Facebook page and turn off Show on profile.
  • If you want to unlink your Facebook page or Instagram Business profile from your WhatsApp account, tap
    > Business tools > Facebook & Instagram. Select your Facebook page or Instagram profile and tap Remove WhatsApp.
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