About linking WhatsApp Business with Facebook and Instagram

Android
iOS
You can link your WhatsApp Business account with your business’ Facebook Page or Instagram Business profile.
Once linked, the number for your WhatsApp Business account also appears as a contact option on the linked Facebook Page or Instagram Business profile. When a customer taps on this contact option, they can message you directly on WhatsApp.
    By connecting a Facebook Page or Instagram Business profile, you'll be able to:
  • Help potential customers learn more about your business
  • Use business identity (Facebook page/ IG Business profile) to create ads that appear on both Facebook and Instagram, directly from Whatsapp Business app. Improve advertiser settings and conveniently pay for your ad with the payment method you use on Facebook or Instagram.
Note: The last few posts on your Facebook Page or Instagram Business profile will also display on your WhatsApp Business profile. This feature may not be available in your region yet.
There are several ways to control your linked accounts:
Android:
  • If you don’t want links to and posts from your Facebook Page or Instagram Business profile to be visible on your WhatsApp Business profile, tap
    shopping
    > Facebook & Instagram. Select your Facebook Page or Instagram profile and turn off Show on profile.
  • If you don’t want posts from your Facebook Page or Instagram Business profile to be visible in the Business directory search results, you will need to unlink your accounts.
  • If you want to unlink your Facebook page or Instagram Business profile from your WhatsApp account, tap
    shopping
    > Facebook & Instagram. Select your Facebook Page or Instagram profile. At the top right corner, tap Remove WhatsApp.
Related resources:
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