About AI experiences available through WhatsApp

WhatsApp’s parent company, Meta, has developed a number of optional AI (artificial intelligence) experiences that are available through WhatsApp. Meta provides you with the AI experiences and the AI technology that powers them, while WhatsApp focuses on integration and performance of our service when you message Meta AI through the WhatsApp app.
The AI features available through WhatsApp include:
  • Meta AI
  • AIs created in Meta AI Studio
  • AI image generation features
  • Access to Meta AI through WhatsApp search
Note:
  • These features are currently only available in limited countries and might not be available to you yet, even if other users in your country have access.
  • At this time, only English, Arabic, French, German, Hindi, Indonesian, Italian, Portuguese, Spanish, Tagalog, Thai, and Vietnamese are supported.
Messages from Meta AI are generated by Meta’s AI (artificial intelligence) technology, in response to the prompts and messages you send to the AI. We explain more about how Meta uses AI messages and prompts below. Only messages that mention @Meta AI, or that people choose to share with Meta AI, can be read by Meta. Meta can’t read any other messages in your personal chats.
As always, your personal messages and calls are protected with end-to-end encryption, meaning no one outside of the chat, not even WhatsApp or Meta, can read, listen to, or share them. Learn more about end-to-end encryption in this article.

What’s Meta’s role?

Meta provides the generative AI technology that powers AI experiences available through WhatsApp. Generative AI is a computer model that’s trained on different types of data, such as text and images, including the messages and prompts you send to Meta AI. In addition to building and training the language model, Meta is also responsible for the privacy and safety guardrails to protect people’s information and ensure they have a positive experience. Learn more about how Meta is building generative AI features responsibly here.

What’s WhatsApp’s role in offering AI experiences?

Integration


WhatsApp integrates and makes AI features available by:
  • Adding ways for you to discover and use AI experiences directly on WhatsApp.
  • Building tools so you can submit feedback to Meta if you experience a problem with AI experiences on WhatsApp.
  • Helping you understand, inside the app, how your information may be used when you choose to use an AI experience.

Performance


WhatsApp reviews how AI experiences are functioning on WhatsApp to make sure they work as expected for our users and to understand their performance.

What information does Meta receive about me if I use an AI experience available through WhatsApp?

Meta needs to receive and use information in order to provide the generative AI technology that powers AI experiences. What Meta receives and how Meta uses it depend on how you interact with the experiences.
Experiences such as AI chats, including Meta AI and AI characters, and AI image generation are provided directly by Meta. Meta uses AI chats consistent with Meta’s Privacy Policy. By using this feature, you agree to Meta AIs Terms of Service. When you choose to use these features, Meta receives your prompts, AI messages, and feedback to deliver relevant responses directly to you and to improve its AI quality. Meta receives information from WhatsApp, which Meta needs for the correct functioning of the AI. Meta AIs Terms of Service and the Meta Privacy Policy describe how Meta uses this information.
Learn more about AI chats and privacy on WhatsApp here.

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