About WhatsApp Business products
WhatsApp is committed to exploring multiple ways to help your business connect with customers.
If you are a small business, you can use the WhatsApp Business app to communicate with customers from a single device through a free-to-download app. The Business app enables businesses to reach hundreds of customers, is free to use and offers limited customization and integration with other tools.
For medium to large businesses, the WhatsApp Business Platform enables you to manage high volumes of conversations on WhatsApp to strengthen purchase consideration and deepen customer relationships. Businesses can access the WhatsApp Business Platform directly or work with a Business Solution Provider to integrate on your behalf.